Luxury Branded Goods for the Modern Customer

The Birth of Modern Luxury: A Comprehensive Look at the Remarkable History of Louis Vuitton

The first in-depth portrait of one of the world's best-known luxury brands, this elegant volume traces the remarkable history of the House of Vuitton, which has been making practical but stylish luggage, handbags, and accessories for more than 150 years. Written with full access to the company's archives, the book itself demonstrates Louis Vuitton's passion for fine design in a stunning array of archival art, historical images, product designs and sketches, and cutting-edge advertising.

The original edition, published in 2005, is a must-have for any Louis Vuitton collector. Printed and bound in France, the book explores the company's tradition of quality and innovation in the context of sweeping changes in society, art, culture, fashion, and, above all, travel. Author Paul-Gerard Pasols, former communications director and longtime consultant to Louis Vuitton, examines the life and times of the company's first three leaders - founder Louis (who invented the modern trunk), his son Georges, and his grandson Gaston - focusing on the firm's development under their guidance.

The text also discusses Vuitton's explosive growth toward the end of the 20th century, including the 1987 merger with Moët-Hennessy that made it part of LVMH, the world's largest luxury goods company, and spurred the expansion of its boutiques to more than 300 locations in 50 countries around the globe. This comprehensive volume serves as a stunning visual and historical chronicle of one of the world's most iconic and enduring luxury brands.

product information: