Louis Vuitton Cup: 25 Years of Yacht Racing for the America's Cup

The Louis Vuitton Cup, a prestigious yachting regatta, played a significant role in determining the qualifiers for the America's Cup from 1983 to 2008. The involvement of the world-renowned luxury goods company, Louis Vuitton, transformed the match from a friendly competition into a modern media event, consequently raising the international profile of the esteemed prize.

The book, "The Louis Vuitton Cup," tells the story of the America's Cup, which parallels the expansion of Louis Vuitton from a company specializing in travel trunks to its current status as an internationally acclaimed luxury brand. The trajectory of the Cup is traced, recounting the individual races and victories, from the first in Newport, Rhode Island to the last in Valencia, Spain.

The book presents profiles of the greatest winners and pays tribute to the world's most talented yachtsmen, as well as the photographers who, passionate about the sea, helped forge the regatta's reputation. The Louis Vuitton Cup's transformation of the America's Cup from a friendly competition into a modern media event has had a lasting impact on the sport of yachting.

The book's narrative captures the evolution of the America's Cup, mirroring the growth of Louis Vuitton from a specialized travel trunk company to a global luxury brand. The profiles of the winners and the recognition of the talented yachtsmen and passionate photographers who contributed to the regatta's renowned status further enhance the reader's understanding and appreciation of the Louis Vuitton Cup's significance in the world of yachting.

The book's comprehensive coverage of the Louis Vuitton Cup's history and its influence on the America's Cup provides readers with a captivating account of the intersection between the luxury goods industry and the prestigious world of competitive sailing. The seamless integration of the brand's expansion and the Cup's trajectory makes for a compelling read, offering readers a unique perspective on the transformation of one of the world's most renowned sporting events.

product information: